People don't like going to the dentist but I don't mind it at all.  My dentist is great.  I made him my dental care professional of choice because he makes the experience easier.  Dare I say, pleasurable?  I'm an auto tech.  I worked in repair shops for thirty years.  In that time, I saw a lot and I learned a lot.  One of the things that I learned was that people don't like to bring their cars in for service.  Rightfully so.  When a brake job cost them five to ten times that of the advertised $69.95, people tend to get apprehensive.  When I went into business, one of my missions was to make the experience easier for the consumer.  Dare I say, pleasurable?  Car repairs are costly.  Period.  I separated myself from the mainstream by promoting my business as the place to go to get it done right and to get a fair shake.  I never engaged in "Bait and Switch" advertising.  No fine print ever appeared in any of my ads. Thirty years.  That's a long time.  All things end.  I can reflect back at a long and illustrious career.  I stepped down not because I failed, but because I succeeded.  I obtained all goals set for myself and in doing so, I believe that I made auto repair a tad bit better in my own little community.  Just like my dentist.  For those of you who made us your auto service professionals of choice, I thank you for your business.
Parting Thoughts From Neal Kwort (2006)
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